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A T L A N T A  |  M I A M I

 

ENDURANCE + PLEASURE + PASSION

AT HERRERA STUDIO, OUR MISSION IS TO USHER THE CLIENT TOWARDS VISUALIZING THEIR PROJECT AND GUIDING THEM TOWARDS VALUE IN THEIR INVESTMENT.
WE PUT THE CLIENT AND OUR PEOPLE FIRST. OUR INTEGRAL EXPLORATION BRINGS

LUXURY TO ARCHITECTURE.

E N D U R A N C E

High quality materials alone will not give you permanence, they must be well combined, and well thought out, as if they were always there. A custom home is an investment that needs to be built to last. Aesthetically, with the right balance, architecture becomes timeless. We understand that there is more to luxury than size or expensive finishes. There is a cultural movement that occurs alongside, setting a sense of style and grandeur.  Endurance comes with tried-and-true standards and materials. Knowing where to be bold and dramatic is key to inspirational design without compromising longevity. Every project deserves to make this roster of extraordinary architecture.
Having worked on renovations as much as new construction, there is a level of understanding to how a home or building will grow and change over time. The way a home is lived, develops, and changes every decade. Understanding the client, their long-term goals for their investment, and how they wish to live now, is a significant part of the architectural design process.

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P L E A S U R E

Each person has a different lifestyle, each family a different routine. A sense of proportion comes from analysis of spaces as one experiences them, not academia alone. Why is one room more relaxing to rest in than another in the same house? While good design achieves practicality and beauty; luxury in architecture through great design can provide comfort, inspiration, and reenergize. This is achieved in a custom home, catered to the needs and lifestyle of the owner. In life we seek health, happiness, and fortune. All these combined give us pleasure and prestige.
In logic, the reverse holds true. That pleasure and prestige can bring health, happiness, and fortune. Therefore, we travel, seek exclusive destinations, place our abodes on the highest grounds.  
How wonderful, if the place in which we dwell most, provides this pleasure.
That is luxury architecture.

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P A S S I O N

Luxury is not our passion; it is merely our expertise. Mr. Herrera has been acquainted with luxury architecture since his childhood days. From estate homes in Havana, to book cover homes of Palm Beach. His first project was the renovation of a historic mansion on the bay of Coconut Grove, Florida in 2007. The home was the bespoke residence for the pioneer William Matheson, designed by Walter DeGarmo, and a testament to luxury living of the 1920’s. He was charmed with several other luxury custom homes during his early career, ranging from historic homes in Coral Gables and Venetian Island, to more contemporary homes in Cocoplum and Coconut Grove. His immersion in this opulent market carried into his work in Atlanta. Working on homes in Tuxedo Park, Park Chastain and the surrounding areas. At all times, sharpening his skills, and training his eye for the highest quality.

"Having done all of this, I am enthused to go an upper echelon, and take the client who expects that level of passion along."

- Jorge Herrera, NCARB, AIA

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