A T L A N T A | M I A M I
ELEGANT + INFLUENTIAL + PASSIONATE
AT HERRERA STUDIO, OUR MISSION IS TO USHER THE CLIENT TOWARDS VISUALIZING THEIR PROJECT AND GUIDING THEM TOWARDS VALUE IN THEIR INVESTMENT.
WE PUT THE CLIENT AND OUR PEOPLE FIRST. OUR INTEGRAL PROCESS TRANSFORMS
LUXURY INTO ARCHITECTURE.
E L E G A N C E
High quality materials alone will not give you elegance, they must be well combined, and well thought out, as if they were always there.
A custom home is an investment that needs to be built to last. Aesthetically, with the right balance, architecture becomes timeless. We understand that there is more to luxury than size or expensive finishes. There is a cultural movement that occurs alongside, setting a sense of style and grandeur. Elegance comes with tried-and-true standards and materials. Knowing where to be bold and dramatic is key to inspirational design without compromising longevity. Every project deserves to make this roster of sophisticated architecture.
Having worked on renovations as much as new construction, there is a level of understanding to how a home or building will grow and change over time. The way a home is lived, develops, and changes every decade. Understanding the client, their long-term goals for their investment, and how they wish to live now, is a significant part of the architectural design process.
I N F L U E N C E
Each family posseses a different lifestyle, each individual a different routine. We will not copy old trends. Instead, we will take inspiration from current trends, and translate them to craft pioneer designs that propel us to the vanguard of future trends.
Creating avant-garde design comes from analysis of spaces as one intends to experience them, working closely with the client to explore visionary features, with a focus on excellence in the end product. While good design achieves practicality and beauty; luxury in architecture through well planned design can provide comfort, inspiration, and reenergize. This is achieved in a custom home, catered to the needs and lifestyle of the owner.
P A S S I O N
Luxury is not our passion; it is merely our expertise.
From an early age, Mr. Herrera has been immersed in the world of opulent living spaces. His architectural journey began with the restoration of a historic mansion overlooking the bay of Coconut Grove, Florida, in 2007. This prestigious residence, originally designed by Walter DeGarmo for William Matheson, epitomized the luxurious lifestyle of the 1920s. He was charmed with several other luxury custom homes during his early career, ranging from historic homes in Coral Gables and Venetian Island, to more contemporary homes in Cocoplum and Coconut Grove. His immersion in this opulent market carried into his work in Atlanta. Working on homes in Tuxedo Park, Park Chastain and the surrounding areas. At all times, sharpening his skills, and training his eye for the highest quality.
"Having done all of this, I am enthused to go an upper echelon, and take the client who expects that level of passion along."
- Jorge Herrera, NCARB, AIA